Dear Partners,
We adhere to our vision of business based on transparency, responsibility and reliability. We promote our values in the business environment and do our best to be a role model for our partners.
I am pleased to present Obolon Corporation's sixth Sustainability Report. This document summarizes the company's information on all socially important initiatives in the eight regions of Ukraine and presents the corporation's specific achievements in raising community life quality, minimizing environment impact, and improving employment practices over the year 2013 and the first half of 2014. This year's report is the first one to demonstrate the social, environmental and economic impact of Obolon Corporation in the regions where its facilities are located.
Since the publication of the first Non-Financial Report, the Obolon Corporation has made significant progress on its way to sustainability. The commitment of our employees, implementation of several products and organizational innovations, as well as significant reduction of its environmental impact allowed the Corporation reinforce its status as a reliable and responsible member of the Ukrainian community and strengthen its market positions.
The driving force for our success is the people: from farmers growing barley for our beer to the employees augmenting the company's capital day in and day out; from the sales teams promoting the Obolon brands in the market to the consumers who have favoured our products for many years. For Obolon, people are the driver and the energy source setting the course and tempo for our business.
At the same time, society is an important indicator of the company's steps in implementing a socially responsible policy. Obolon wants the Ukrainian society to thrive and receive good income, live in a clean environment, and have a well-developed infrastructure; we want to see a smile on every face in Ukraine. Last year, in order to put our desires into life, we intensified our cooperation with the communities in the places where our facilities are located, and identified the key areas of social interaction.
We live on the beautiful and rich Ukrainian land with its endless fields, and use the gifts of the nature. It is our direct responsibility to conserve the resources and save the environment for the generation to come. In this area, Obolon continues implementing its environmental responsibility strategy. Over the last year, the company managed to reduce the waste from its main activities by a factor of two, and this is only the beginning of implementing our long-term environmental ambitions.
In today's difficult business environment, the trust of our employees is the most important resource, and consumer loyalty is the greatest asset. We adhere to our vision of business based on transparency, responsibility and reliability. We promote our values in the business environment and do our best to be a role model for our partners.